Corporate Takeover of Childhood
With almost every aspect of our boys' and girls' lives under the microscope, increasingly this generation's anxieties and aspirations are being shaped by an ever more sophisticated marketing machine, which targets them daily.
What are the new trends in global advertising? What are the messages that lie behind them? How are contemporary marketing techniques influenced by neuroscience, and other disciplines?
A number of world experts including internationally renowned neuroscientists question how prepared this new generation is for adulthood when so many are having the same experiences, wrestling with the same anxieties, and holding the same ambitions.
What impacts are these influences having on our girls and boys right now, and how best can we protect our children and teenagers, to enable them to grow into an empowered generation well equipped to embrace the future?